Digital Marketing

5 easy ways to rank better in search results

Have you ever wondered what is the biggest ever mistake that most people make when taking their business online?
Gaurav Achpalea

What is Grow with GRV? 
Grow with GRV is a series that I felt compelled to release, keeping in mind the current market situation that has badly hit businesses and jobs across the globe. One way to adapt to the rapidly changing market is by going digital. If you offer a product or service that was majorly dependent on offline sales, follow this series to learn how to infuse digital DNA in your business strategy. By doing so, you shall be able to neutralise a notable amount of damage caused by plummeting offline sales.

Are you a new business owner or new blogger who is looking to rank better in search results, but do not want to get tangled in the technical aspects of improving your website’s SEO score? If yes, this post will help you get familiar with 5 non-technical and easy to understand SEO optimisation aspects to look into.

SEO optimised title: Considered to be one of the prime influencers for ranking better in search results, it is also one of those deceivingly simple elements that are actually tough to get just right. What makes for a good SEO title you ask? Well, obviously it has to be catchy, duh! But that’s not it, you also need to ensure that it carries the relevant keywords without falling apart.

SEO optimised meta descriptions: After looking at the title, the search engines often tend to look into the meta descriptions. In fact, these are also the descriptions that show up on search engines. It is hence important to write meta descriptions that clearly and concisely indicate the main takeaway of the webpage. What makes for an even better meta description though, is the fact that it has a clear Call To Action (CTA) and targeted keywords smartly embedded.

SEO optimised URL: This one is probably the underdog. The one aspect least looked into by many. It is relatively simple to get this one right though. All you need is to get these two things right about it…

  1. Keep your URLs as short as possible while keeping it descriptive enough.
  2. Ensure to insert the target keywords in every URL.

Outbound links: A hyperlink from your website to another site is what an outbound link means. Such links help search engines surmise how some websites and/or pages can be related to each other.  While outbound links may not be able to directly boost your website’s SEO, they do improve the visitor experience. If a visitor can find highly relevant content, the visitor is likely to connect with your content more quickly. Hence, boosting your website’s reputation by proving to be a valuable resource for the visitor. This reputation factor alone has the potential to convert first-time visitors into repeat visitors. 

Internal links: Apart from helping users easily navigate to relevant content and relevant sections of your website, internal links also help search engines determine a site’s hierarchy. It is hence, always a nice idea to link your other relevant content wherever appropriate. 

While there are many other aspects (mostly technical) to look into, these pointers should be able to provide you with a good starting point to help you rank better in search results. If you have any doubts or questions and would like to get further clarity on any of the above-mentioned aspects of a webpage, feel free to post your query in the comment section below.

Leave a reply