Digital Marketing

BIGGEST mistake people make when taking their business online

Have you ever wondered what is the biggest ever mistake that most people make when taking their business online?
Gaurav Achpalea

What is Grow with GRV? 
Grow with GRV is a series that I felt compelled to release, keeping in mind the current market situation that has badly hit businesses and jobs across the globe. One way to adapt to the rapidly changing market is by going digital. If you offer a product or service that was majorly dependent on offline sales, follow this series to learn how to infuse digital DNA in your business strategy. By doing so, you shall be able to neutralise a notable amount of damage caused by plummeting offline sales.

Have you ever wondered what is the biggest ever mistake that most people make when taking their business online?

The answer to that is – trying to do EVERYTHING themselves!

What you should instead do is – Do what you do best, outsource the rest.

Let’s say you are the best baker you know. So you should just concentrate on being the best at baking. If a baker tries to take product photos, produce digital content or manage social media pages, would the baker be able to do a better job than people who are specialists at that? Of course not!

Now right at the start, not many can afford the best professionals, but they can always hire someone they know in their social circle to do these jobs for them. The people in their social circle who are better than them at doing things related to digital presence, digital marketing, photography, etc.

Doing so will at least provide better results than the client trying to do every single thing. When people do this, they are neither going to excel at their product/service nor are they going to excel at other skills they are trying to fill up for.

The overall results will hence lead towards a mediocre direction rather than being excellent. Handing over tasks to specials, more often than not, leads towards special results. On the contrary, when one person tries to do everything as a generalist the results will most likely turn out to be very much general!

So don’t end up making such a blunder if you want to see better results when taking your business online. Concentrate your energy at things you feel are a part of your core skills. Let others, who are better than you at other skills take care of the rest for you.

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