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To read is to learn, to learn is to lead

by Gaurav AchpaleaApril 5, 2020April 5, 2020

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Tiktok marketing could soon prove noxious for your business

by Gaurav AchpaleaApril 2, 2020April 2, 2020

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5 crisis management tips for times ahead

by Gaurav AchpaleaApril 1, 2020April 1, 2020

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One of the most misunderstood facets of digital marketing is digital content!

What goes around, comes around!

The compass is an important piece of equipment as it steers the ship on an accurate course and indicates the ship's direction. So is digital content strategy, for a digital first business.

Focus on building a strong foundation, if you want to harness the digital growth potential of your business.

Stop glorifying your product/service. Start talking about how it actually serves its purpose.

Decoding social media reactions to understand why content pieces elicit these responses!

Delivering value helps attract and retain a loyal client base.

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Gaurav Achpalea

inform, inspire, educate, entertain

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