Profile:
Social Media & Digital Communications Specialist
Digital Content Strategist
Journalist
My Motto:
make valuable content happen.
Hi, I am Gaurav (Gav), a creatively fluent and digitally affluent communications professional with a passion for driving digital growth. I hold a Master’s degree in Media and Communications from the University of Wollongong Australia (Dubai Campus), alongside having over a decade of media industry experience. My diverse professional background includes work as a copywriter, editor, journalist, and digital content strategist/manager/lead. My proficiency in creative content production and digital marketing skills enable me to make valuable contributions professionally.
Certifications:
Who is Gaurav Achpalea?
Gaurav Achpalea is a qualified journalist, skilled digital content creator, and experienced digital marketer. He holds a Master’s degree in Media and Communications from the University of Wollongong Australia, and is a certified Digital Marketer by Google.
Gaurav’s passion for storytelling is reflected in his exceptional writing and digital content production skills. He has honed his cross-platform content production skills, making him a modern-day digital content creator and marketer.
He is adept at creating influential content strategies, marketing copies, landing pages, e-mail and social media campaigns. Additionally, he excels in producing SEO-optimised website content, blogs, vlogs, social media posts, and podcasts.
In summary, Gaurav is highly capable of delivering comprehensive digital marketing solutions that encompass content creation, campaign management, and optimisation. His expertise in creating compelling content and executing effective digital marketing strategies make him a valuable asset to any organisation.
Digital Marketing & Content Strategy
Knowledge of content strategy, audience development, and digital marketing principles.
Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders, including designers, developers, sales teams, and executives.
Experience in project management, including planning, organising, and executing digital marketing campaigns and projects.
Ability to analyse market trends, consumer behavior, and competition to develop effective marketing strategies and tactics.
Proficiency in data analysis and interpretation to track performance metrics, identify trends, and optimise marketing initiatives.
Knowledge of digital media best practices, including copyright, privacy, and accessibility.
Strong analytical and critical thinking skills to identify opportunities and solve problems.
Familiarity with marketing automation tools, CRM systems, and marketing technology platforms.
Strong understanding of digital marketing concepts, principles, and tools, including social media marketing, email marketing, SEO, SEM, PPC, content marketing, and analytics.
Content Production
Ability produce digital content across formats - photos, videos, text and graphics.
Excellent writing and communication skills to craft engaging, relevant, and shareable content for digital audiences.
Experience in producing e-mail newsletters, white pages, press releases, marketing copies & creatives, landing pages, social media ads/posts, SEO optimised blogs, vlogs, and podcasts.
Strong understanding of digital media platforms and technologies, including content management systems, social media, SEO, and analytics.
Proficiency in multimedia production, including video, audio, graphics, and photography, as well as experience with editing software.
Ability to work collaboratively with cross-functional teams, including designers, developers, marketers, and content creators.
Understanding of branding and messaging, as well as the ability to apply consistent tone, voice, and style across multiple digital channels.
Passion for innovation and creativity, and willingness to experiment with new formats, ideas, and technologies.
Journalism
Strong news judgment and editorial decision-making skills to identify and prioritise the most important stories.
Excellent writing and communication skills to craft compelling stories and communicate effectively with colleagues, sources, and stakeholders.
Knowledge of journalistic standards and ethics, including accuracy, fairness, and impartiality.
Ability to work well under pressure and meet tight deadlines in a fast-paced newsroom environment.
Proficiency with digital tools and technologies, including content management systems, video editing software, and social media platforms.
Experience in researching, fact-checking, and verifying information from a variety of sources.
Flexibility and adaptability to work across different platforms, such as TV, radio, online, and social media.
Leadership skills to coordinate and manage teams of reporters, writers, and editors.
Knowledge of current events, trends in entertainment, lifestyle, business, and technology beats.
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